BRINGING IDEAS TO LIFE.

Utah-Based Trade Show Booth Design for Brands That Need to Stand Out

Antidote Design is a Utah-based exhibit design studio creating custom trade show booth concepts, 3D renderings, exhibit animations, museum displays, and branded environments for companies, agencies, and exhibit houses. Based near Salt Lake City, we work with Utah businesses and national brands preparing for shows across the U.S., from Salt Lake City and Las Vegas to Chicago, Orlando, New York, and beyond.

ESPRO

ESPRO

Caesarstone 25 - KBIS

Caesarstone 25 - KBIS

SkullCandy

SkullCandy

TP-LINK CES

TP-LINK CES

Vibram OR

Vibram OR

ICON CES

ICON CES

ESPRO


ESPRO exhibit concept was designed as a warm, modern retail-style trade show environment for a premium coffee press and brewing accessories brand. The booth uses natural wood textures, clean white architectural surfaces, illuminated product shelving, and a hospitality-style demo counter to create an inviting coffee experience on the show floor.

Multiple pedestal displays allow individual products to be featured clearly, while the backlit ESPRO logo and integrated wall graphics help strengthen brand visibility from the aisle. The layout supports product education, hands-on demonstrations, and conversation-driven sales engagement — ideal for a brand built around better coffee, thoughtful brewing, and elevated everyday rituals.

ESPRO
ESPRO
ESPRO
ESPRO

Caesarstone 25 - KBIS


This Caesarstone KBIS exhibit concept was designed as a premium architectural environment for showcasing quartz, porcelain, and surface materials within a high-end kitchen and bath trade show setting. The 20x60 booth uses a dramatic storefront-style entrance, warm wood tones, stone-inspired wall applications, integrated lighting, and a curved interior passageway to create the feeling of walking into a refined residential design gallery.

Large-format surface displays give designers, builders, and buyers an immediate sense of scale, color, texture, and application. The booth balances brand storytelling with product discovery, creating a memorable experience for KBIS attendees while reinforcing Caesarstone’s position as a leader in premium interior surfaces.

Caesarstone 25 - KBIS
Caesarstone 25 - KBIS
Caesarstone 25 - KBIS
Caesarstone 25 - KBIS

SkullCandy

Skullcandy 10x20 inline exhibit concept was designed to create a bold, lifestyle-driven product experience within a compact trade show footprint. The booth combines oversized headphone imagery, strong black-and-white brand contrast, warm wood merchandising fixtures, product demo counters, and digital content screens to create an energetic audio retail environment. Headphones are displayed at accessible touchpoints so attendees can quickly understand product variety, color, and lifestyle positioning.

The angled reception counter and illuminated Skullcandy branding help maximize visibility from the aisle while keeping the layout open and approachable. For a Park City, Utah audio brand known for headphones, earbuds, speakers, and lifestyle audio culture, this exhibit design translates music energy into a focused trade show experience.

SkullCandy
SkullCandy
SkullCandy
SkullCandy

TP-LINK CES


This TP-Link CES exhibit concept was designed as a large-scale double deck environment for presenting networking, smart home, and connected technology products. The booth uses a bright white architectural structure, oversized LED brand graphics, natural wood accents, and open product demonstration islands to make a complex technology portfolio feel approachable and easy to explore.

The double deck provides vertical brand presence and additional meeting space, while the lower level supports hands-on product discovery across home networking, smart devices, and connected lifestyle solutions. Designed for a high-traffic CES environment, the layout helps visitors quickly understand product categories, interact with devices, and move naturally through the experience.

TP-LINK CES
TP-LINK CES
TP-LINK CES
TP-LINK CES

Vibram OR


This Vibram Outdoor Retailer exhibit concept was designed as a high-impact product education environment for performance outsole technology, footwear applications, and outdoor lifestyle storytelling. The 30x60 booth uses Vibram’s recognizable black-and-yellow brand palette, bold overhead signage, illuminated lifestyle graphics, and dedicated display zones for FiveFingers, soles, and footwear innovation.

Circular product stages create clear focal points for featured technologies, while wall-mounted footwear displays and interactive counters help attendees compare sole patterns, performance categories, and use cases. The booth is structured to support both product discovery and brand authority, making it well suited for an outdoor trade show audience focused on grip, durability, and performance.

Vibram OR
Vibram OR
Vibram OR
Vibram OR

ICON CES


This ICON and iFIT CES exhibit exploration was designed as an immersive connected fitness environment that brings exercise equipment, digital content, and lifestyle storytelling together in one branded space. The booth uses large-format fitness imagery, bright blue brand accents, product demo platforms, and open circulation paths to showcase bikes, cardio equipment, and interactive training experiences.

A large overhead graphic wall creates strong visibility across the show floor, while individual equipment zones allow attendees to understand the relationship between hardware, software, and guided fitness content. The design supports product demonstration, brand storytelling, and sales conversations in a highly competitive consumer electronics environment.

ICON CES
ICON CES
ICON CES
ICON CES
Malouf

Malouf

Danner - Lacrosse Exhibit

Danner - Lacrosse Exhibit

Dometic OR

Dometic OR

Vivint SmartHome CES

Vivint SmartHome CES

Christensen Arms - SHOT

Christensen Arms - SHOT

WOOLRICH

WOOLRICH

Malouf

Malouf 10x20 booth concept was designed as a clean, premium bedding retail environment that allows pillows, mattresses, and sleep accessories to feel tactile, organized, and easy to shop. The booth uses a simple black-and-white palette, warm wood flooring, vertical slat detailing, backlit graphics, and symmetrical product displays to create a calm, restorative atmosphere.

The layout gives each product category its own visual zone while keeping the overall footprint open and approachable for buyer conversations. Designed for a bedding and home goods brand, the exhibit communicates comfort, quality, and product clarity within a compact trade show space.

Malouf
Malouf
Malouf
Malouf

Danner - Lacrosse Exhibit


Danner and LaCrosse 20x40 exhibit concept was designed as a rugged, retail-inspired footwear environment for outdoor, work, hunting, and performance boot categories. The booth uses warm wood architecture, elevated product shelving, industrial metal detailing, lifestyle photography, and a dramatic suspended sign structure to create visibility from multiple aisles.

The two-story-inspired design adds scale and presence, while the product walls and open display zones help organize boots by use case and brand story. A front counter and covered engagement area provide space for buyer conversations without interrupting traffic flow. The result is a custom footwear trade show exhibit that communicates durability, craftsmanship, and outdoor utility.

Danner - Lacrosse Exhibit
Danner - Lacrosse Exhibit
Danner - Lacrosse Exhibit
Danner - Lacrosse Exhibit

Dometic OR


Dometic is built around the idea of mobile living — helping people bring comfort, cooling, power, and convenience into outdoor travel, RV life, camping, and adventure settings. For this 30x50 Outdoor Retailer exhibit concept, the design creates a modern basecamp-inspired environment where product categories feel connected to real outdoor lifestyles.

A large illuminated Dometic logo, warm wood ceiling elements, pendant lighting, blue flooring, and vertical lifestyle graphics help transform the booth into a branded destination. Product counters, wall-mounted screens, and information stations support hands-on discovery across cooling, mobile power, camping, and travel-related solutions. The open layout encourages attendees to move naturally through the space while connecting Dometic’s products to vanlife, overlanding, RV travel, and outdoor recreation.

Dometic OR
Dometic OR
Dometic OR
Dometic OR

Vivint SmartHome CES

For Vivint SmartHome, the goal was to make connected home technology feel real, approachable, and easy to understand. Rather than presenting devices on shelves, this CES exhibit exploration imagines a full neighborhood-style experience where attendees can walk through architectural house forms, demo rooms, landscaped paths, and residential-inspired environments.

The oversized orange canopy gives the 50x110 footprint strong visibility across the show floor, while the individual home structures create natural storytelling zones for security, automation, cameras, lighting, and smart home services. The result is more than a trade show booth — it is an immersive branded environment designed to help visitors experience smart home technology in the context of everyday life.

Vivint SmartHome CES
Vivint SmartHome CES
Vivint SmartHome CES
Vivint SmartHome CES

Christensen Arms - SHOT


Christensen Arms needed a trade show environment that felt refined, technical, and rugged without looking like a standard retail display. Designed for SHOT Show, this exhibit concept uses dark architectural finishes, warm wood counters, stone-textured walls, controlled lighting, and organized display areas to create a premium showroom atmosphere.

Product categories such as tactical, hunting, and long-range applications are separated into clear zones, helping visitors navigate the brand offering while maintaining a polished visual presentation. The design balances outdoor credibility with high-end craftsmanship, giving Christensen Arms a booth environment suited for technical conversations, product education, and serious buyer engagement.

Christensen Arms - SHOT
Christensen Arms - SHOT
Christensen Arms - SHOT
Christensen Arms - SHOT

WOOLRICH


With its long outdoor heritage and instantly recognizable buffalo plaid identity, Woolrich offers a rich visual language for exhibit design. This 50x30 trade show concept brings that heritage into a large-scale retail environment using red-and-black plaid graphics, rustic wood textures, lifestyle photography, mannequin displays, and lodge-inspired architectural details.

Large vertical image panels and illuminated brand signage create strong visibility from the aisle, while interior apparel zones allow visitors to explore outerwear, lifestyle collections, and seasonal product stories. The booth is designed to feel familiar, warm, and authentic while still presenting Woolrich as a contemporary outdoor apparel brand for modern buyers.

WOOLRICH
WOOLRICH
WOOLRICH
Osprey

Osprey

Reynolds

Reynolds

Pfizer

Pfizer

SAMSUNG

SAMSUNG

Continental Tires

Continental Tires

VIBRAM

VIBRAM

Osprey

Osprey’s products are all about movement, adventure, organization, and performance, so the exhibit needed to make the backpack collection easy to explore from every angle. This 30x30 Outdoor Retailer booth uses tall black architectural framing, natural wood shelving, large digital nature imagery, and bright product walls to create a clean, energetic outdoor retail experience.

Backpack displays are positioned for hands-on interaction, allowing attendees to compare fit, size, color, and use case. The elevated brand sign improves visibility across the show floor, while the open footprint encourages movement between product zones and meeting areas. The final design gives Osprey a product-focused environment that feels technical, organized, and adventure-ready.

Osprey
Osprey
Osprey
Osprey

Reynolds

Reynolds Cycling speaks to riders who care about speed, engineering, and performance, and the booth concept reflects that same energy. This 20x30 trade show exhibit uses strong blue brand architecture, large cycling action photography, illuminated product platforms, and clean wheel display systems to showcase carbon wheels in a focused, premium way.

The symmetrical layout gives visitors clear sightlines to the Reynolds logo, hero graphics, and featured wheelsets from the main aisle. Raised product displays highlight the detail and craftsmanship of the wheels, while the central reception counter and back wall create space for technical conversations, dealer meetings, and brand storytelling. The design is bold, efficient, and built around product performance.

Reynolds
Reynolds

Pfizer

For a global healthcare brand like Pfizer, the exhibit experience needs to feel professional, trustworthy, and human at the same time. This 30x50 healthcare trade show concept combines large-scale medical imagery, illuminated Pfizer branding, clean architectural framing, wood accents, and multiple engagement zones to support education, meetings, and meaningful conversations.

Messaging moments such as “Breakthroughs That Change Patients’ Lives” and “Science Will Win” create strong visual anchors while reinforcing Pfizer’s broader purpose. Reception, seating, display, and content areas are arranged to guide attendees through the booth without making the space feel crowded. The final environment feels polished, credible, and patient-centered.

Pfizer

SAMSUNG

Samsung’s product world spans mobile devices, screens, appliances, and connected home technology, so the exhibit concept needed to organize a large ecosystem into one cohesive brand experience. This 20m x 20m Euro Expo design uses a bold overhead square structure, illuminated Samsung signage, large digital displays, wood accent columns, and dedicated zones for multiple product categories.

The open island layout creates visibility from all sides while giving visitors an intuitive path between demonstrations and lifestyle vignettes. Large screens reinforce the brand’s technology-forward identity, while warmer architectural materials help make the environment feel more approachable and residential. The booth is designed as a complete consumer electronics experience rather than a collection of separate product displays.

SAMSUNG

Continental Tires

Continental’s yellow-and-black identity gives this Dubai Expo concept immediate visual power, especially in a large automotive trade show environment. The 16m x 25m island exhibit uses a suspended overhead canopy, dramatic tire displays, product towers, multimedia screens, and meeting areas to create a professional space for mobility, tire performance, and transportation-focused conversations.

Large tire platforms allow hero products to be viewed from multiple angles, while branded graphic panels communicate innovation, motion, and technical confidence throughout the space. The open layout is designed for high visitor traffic, product education, hospitality, and business meetings, giving Continental a strong and memorable presence on the show floor.

Continental Tires
Continental Tires
Continental Tires

VIBRAM


Vibram’s brand is closely tied to sole innovation, grip, durability, and performance, which makes product education a key part of the exhibit experience. This 40x40 custom booth concept presents Vibram as both a technology leader and a retail-ready outdoor brand. Illuminated yellow signage, black display counters, wood wall systems, large technology graphics, footwear merchandising, and apparel displays work together to create a premium showroom environment.

Dedicated zones for climbing, sole technology, product categories, and lifestyle imagery help attendees understand Vibram’s role in footwear performance. With an open corner layout and clear product storytelling, the booth invites traffic from multiple aisles while keeping the experience organized for browsing, meetings, and demonstrations.

VIBRAM

OUR SERVICES

- Custom trade show booth design

- 10x20, 20x20, 30x30, 40x40, island booth concepts

- 3D renderings and design development

- Exhibit animation / walkthroughs

- Museum and retail display design

- Corporate event environments

WHO WE HELP

- Utah technology companies

- Outdoor brands

- Healthcare and diagnostics companies

- Exhibit houses needing freelance design support

- Agencies pitching trade show concepts

- Startups preparing for their first major show